Case Study — Photography
Alyssa had the talent and the reviews. What she didn't have was a website. Here's what we built, and why it matters.
Alyssa is a photographer in the Treasure Valley with real talent and 10 five-star reviews. But her entire online presence was a Facebook page with 114 followers. Anyone who found her had to piece together her services from photo captions and a sidebar bio. There was no booking link, no pricing, no gallery organized by session type. Just posts.
When potential clients searched "Treasure Valley photographer" or "senior portraits Boise," Alyssa didn't show up — because Facebook doesn't rank in local search the way a real website does. She was invisible to exactly the people looking to hire her.
Design selected — V2 of 7
Dark Editorial
Custom-coded · No templates · Mobile-first
View all 7 designs →We started by researching how Alyssa talked about her work on Facebook and Instagram. Then we built a custom-coded site from scratch — no Squarespace, no WordPress — designed to match the mood of her photography: dark, editorial, cinematic. The kind of site a client remembers after closing the tab.
Hero with booking CTA
Full-bleed landscape photo with "Book Now" above the fold. No digging. No confusion.
Services section
Senior portraits, family sessions, real estate, videography — each with its own clear section so clients self-select.
Portfolio gallery
Organized by session type. A client searching for senior portrait work sees senior portrait work — not a mixed feed.
Reviews section
Her 10 five-star reviews moved from a buried Facebook tab to a prominent section that builds trust before the booking ask.
Mobile-first layout
Photographers' clients are on their phones. The site loads fast and looks right at every screen size.
SEO foundation
Title tags, local schema, and page structure that lets Google understand who she is and where she works.
The whole thing was hand-coded and delivered in under 3 weeks, starting from a blank file. Alyssa saw 7 different full design concepts before we wrote a single line of final code.
"I've been telling people for years that I needed a real website. Now I finally have one that actually looks like my work."
Alyssa — High Desert Photo LLC, Treasure Valley, Idaho
Before writing final code we presented Alyssa with 7 fully-realized design directions — each a complete visual language, not a wireframe. She chose the dark editorial. The others are still here if you want to see the range.
If you're running on a Facebook page and a prayer, let's fix that. Free consultation, no pressure, flat-fee pricing.
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